Turn school days into something they actually look forward to — with Ruby’s Pink Backpack.

This isn’t just a backpack…

It’s Ruby’s backpack — and now it’s theirs too.

From getting ready in the morning to heading out the door, this bag helps your child feel organised, confident, and excited for the day ahead — just like Ruby.

One moment they’re packing their books…
Next they’re zipping up their lunch and favourite things…
And suddenly getting ready for school feels easy (and even fun).

What makes Ruby’s backpack special

• Spacious main compartment for books, lunch, and daily essentials
• Separate section for a 15” laptop or school tech
• Front zip pocket for quick grab items
• Hidden back pocket — perfect for valuables or special items
• Water-resistant material to keep everything protected

Why parents love it

• Keeps everything organised in one place
• No more messy bags or lost items
• Durable and built for everyday school life
• Comfortable padded straps for all-day wear
• One backpack that works for school, travel, and days out
• Makes busy mornings smoother

Why kids love it

• It’s Ruby’s pink backpack — bright, fun, and exciting
• Feels special and character-led (not just a plain bag)
• Easy to use with lots of space for their favourite things
• Comfortable to carry all day
• Makes them feel confident and ready for school

Built for real life

• Strong, water-resistant material
• Soft padded back and straps for comfort
• Smooth zippers with easy pull tabs
• Lightweight but spacious
• Designed for school, trips, and everyday adventures

If your child loves Ruby — and you want something that actually works for everyday life…

This is the backpack they’ll want to use every single day.

Pack like Ruby. Go anywhere. Feel ready.